Press Release – Paris, January 28th, 2019
Strong double-digit sales growth in 2018, +13.0% at cc., in line with upgraded FY guidance
SMCP reaches further milestone with sales exceeding €1bn
2018 adj. EBITDA margin guidance confirmed
Commenting on the report, Daniel Lalonde, SMCP’s Chief Executive Officer, stated: “With double-digit sales growth in 2018, SMCP posted a remarkable performance and continued to deliver on its strategic roadmap. In the space of four years, we have completed an outstanding achievement: doubling our sales to reach the €1bn milestone. Our performance throughout the year, and more particularly over the last quarter, demonstrates that SMCP is built on strong foundations and further illustrates the resilience of our business model in the midst of unprecedented market headwinds. I would also like to place a special emphasis on our significant progress in digital: it has been growing consistently and strongly over the past years and now represents nearly 15% of our total sales. I want to thank our teams across the world, whose passion and commitment have made this performance remarkable in a tough context.”
|€ million except %||Q4 2017||Q4 2018||Cc. sales growth||Reported||FY 2017||FY 2018||Cc. sales growth||Reported|
|Sales by region|
|Sales by Brand|
2018 FULL-YEAR SALES
In 2018, consolidated sales were €1,017.1 million, up +13.0% at constant currency, in line with the upgraded full-year guidance. The sales growth included a solid like-for-like sales growth of +3.7%, despite challenging market conditions in the fourth quarter. Full-year reported sales were up +11.5%, including a negative currency impact of -1.6% reflecting the appreciation of the euro.
Over the last twelve months, SMCP net openings reached 134 points of sale, including 102 directly operated stores, above the annual target. These openings took place in all international regions with 59 POS in APAC, 49 in EMEA and 19 in the Americas.
The year 2018 also marked a significant acceleration in digital, as digital sales now represent 14.7% of total sales, a figure that has been consistently growing over the last five years.
2018 FOURTH QUARTER SALES
In the fourth quarter of 2018, consolidated sales reached €276.1 million, up +8.1% at constant currency, a performance that shows the strong resilience of the business model in a challenging environment. Reported sales stood at +7.9%, including an almost neutral currency impact of -0.2%.
Sales breakdown by region
In the fourth quarter, SMCP experienced a strong momentum in the Americas and APAC regions, as the desirability and the awareness of its three brands continues to grow in both regions:
Meanwhile, SMCP showed a solid resilience in Europe despite unprecedented market headwinds:
Sales breakdown by brand
Sandro registered +6.1% of sales growth at constant currency, on top of a high base of comparison. This performance was impacted by higher temperatures in Europe as outerwear represents a key component of the brand’s Fall/Winter collections. Over the last twelve months, Sandro opened 37 directly operated stores in key locations such as Liberdade (Lisbon), the Galleria (Houston) and MixC Shenzhen Bay (Shenzhen).
Maje posted a strong sales growth of +10.9% at constant currency, as the brand was supported all year long by successful initiatives around its 20th anniversary. Over the last twelve months, Maje opened 42 directly operated stores including a new flagship on Regent Street (London) and key locations such as The Galleria in Houston, Seasons Place in Beijing and MixC in Shenzhen.
Finally, Claudie Pierlot posted a solid +7.9% increase at constant currency, despite its larger exposure to the French market. Over the last twelve months, the brand pursued its development with the opening of +22 directly operated stores, with a special emphasis placed on international expansion where +17 DOS have been inaugurated, including Canary Wharf in London, China World in Beijing and MixC in Shenzhen.
FULL YEAR GUIDANCE